BRAND&GO is a proven method of building a brand on the basis of values.

The aim of BRAND&GO is creating a lasting relation between a product, a service or a company and their clients on the basis of a strong brand.

WHO ARE OUR CLIENTS?

• companies introducing new brands of products and services to the market
• companies seeking support in new products and services creation
• companies in changes phase, requiring a new image
• managers handling e-brands
• managers seeking new marketing ideas
• HR managers building their employer brand
• investors planning new businesses

 WHAT DOES BRAND&GO INCLUDE?

• defining the brand identity
• positioning and psychographic analysis
• defining USP
• naming (the brand name creation)
• creating the brand architecture
• claim – the essence of your mission
• designing the logo, identification and key media for the brand
• creating key-visual
• defining outlines of long term branding strategy

Brand&Go is realised in accordance to our own BREAKthrough model, in which – breaking stereotypes – we build the new value.

Briefing – panel with the client, based on deepened interview and/or the client's brief analysis
Rebriefing – detailed interview finished by debriefing including strategic conclusions for communication
Expertise – experts and creative team work
Architecture – construction of identity and architecture of the brand
Key concept creation – ready creative concepts (names, logotypes, other projects) as results. These are the basis to choose the best concept for the project's goals.

We base our work on more than 15 years of cross-business experience in working with companies that introduce new brands and products. We support our analysis of client's needs with expert knowledge on strategic management, marketing and business psychology. Combining experience with the design team competence, we skilfully pass on to the designing phase. The success is measured is effective project implementation.

We know that it is perception, not assumptions, that counts. That's why using BRAND&GO we deal with projects in shortest time possible. This is achievable because all participants of the creation process are gathered in one place.

WHY WORK WITH US?

• lwe do like our job
• we have many years of experience
• we have our own creation and realisation infrastucture
• everything is created at the same location
• we provide further service within the FORWARD CONCEPT(further creative servicing of the brand) and PROJECT-ON (comprehensive realisation service)